# Media types. Sharikov, Doctor Evil and Vladimir Rostislavovich. Sketch of the modern cultural financing mechanism

Владимир Владимирович Залесский

Media types. Sharikov, Doctor Evil and Vladimir Rostislavovich. Sketch of the modern cultural financing mechanism.


Early this morning, everyone could hear the next performance of radio-Sharikov.


This radio-Sharikov is an interesting type.


He is ambitious, superficially educated, does not understand what he is talking about, pretends to be a specialist in history (he had read, already, all the archives and all inaccessible books), and very annoys the audience.


But he drew attention to himself not because of these qualities - in themselves, but because of the fact that he, radio-Sharikov, is the previous media type in relation to Doctor Evil.


First, they rolled up the radio-Sharikov ("it seems, it turns out ... interesting ..."), later they introduced Doctor Evil into the game. Doctor Evil is preceded by Sharikov- as a type.


Dr. Evil possesses all the same qualities as radio-Sharikov - (ambitious, superficially educated, does not understand what he is talking about, pretends to be a specialist in all topics and issues, and very annoys the audience) - but he, in addition, the master of persecution and bullying (as well as of a calls to persecution).


So what was Sharikov talking about? It turns out that he found in himself an specialist concerning events, which 75th anniversary was recently celebrated.


Radio-Sharikov plans to make the audience happy: he intends to collect and to present information, to compose a set of photos, and to publish all this in the form of a book.


Here the execution of the circus march (rhythmic music) begins, and everyone is looking forward to the parade of circus cultural clowns.


A parade - not a parade, but a good joke becomes the property of radio listeners.


It turns out that radio-Sharikov will soon go to some kind of historical forum, and there he will present his idea of publishing a book ... ... ... in front of VLADIMIR ROSTISLAVOVICH!


The uninitiated will understand little, and understanding people at this moment will carefully look at the radio receiver.


The forum - it is a pleasant thing. Round trip (by aircraft? by train?), accommodation, minimal cultural program, feeding - at the expense of the sponsor. Somebody of the serious specialists can come at this event, who be seduced by all of the above. And this means that in addition to obtaining a financial benefit, you can inflating your own body (like a frog) and pretend to be a specialist. ("I am the same - as they are !!!")


But let's move on to Vladimir Rostislavovich. Seemingly! Vladimir Rostislavovich does not have (direct) access to budget money.


But he has access YOU KNOW TO WHERE!


And the people who are responsible for budget money, they well feel the direction of air flow. The ability to subtly feel atmospheric phenomena is a prerequisite for financial health.


Radio-Shcharikov reports in his radio address about the creation of the next air flow, and about its direction.


If radio-Sharikov has a book, what prevents him from publishing it at his own expense and waiting for money to be received through the Internet platform (till the beginning of the third millennium), or to place the book on any site for free publications, or on, for example, the network InContact [ВКонтакте]?


The fact of the matter is that he want money ... A good (in terms of size), a budget ones... The guys with movie-money turned around pretty well ...


It would be well, if the so-called book will become the basis for the script of a documentary and will be paid.


Or to present the publication of the book as an independent cultural project that deserves budget funding?


This is where Vladimir Rostislavovich is needed!


The culture financing mechanism is working. And in media types, internal logic is revealed.


June 29, 2020 16:04


Translation from Russian into English: June 29, 2020 22:57.

Владимир Владимирович Залесский 'Медиа-типажи. Шариков, Доктор Зло и Владимир Ростиславович. Скетч о современном культурном механизме финансирования'.